About 72% of India is rural based, India has an agro based economy, rural India is one of the largest untapped potential market for goods and services, villages of India have always been said to represent the true essence and flavour of India through their arts, culture, folk music, local dances, fairs and festivals.

Considering the said aspects, village tourism in India offers immense potential for foreign as well as domestic visitors with its unhurried life, quiet solitude and an insight into simple village life.

However, all this is being lost to the constant migration of villagers to cities for livelihood, modernisation, and lack of understanding & consideration for our cultural heritage, the present perception of villages is that they are unhygienic, uninteresting and without the basic amenities for a comfortable stay.

The concept of ‘Heritage Village’ would look into the shortcomings and the infrastructural deficits and address the issues therein. By doing this, not only will the rural heritage be safeguarded but also open up a huge potential market for rural and cultural tourism. This would also provide the villages with much required up gradation but at the same time safeguarding our rural heritage. For this, following aspects will have to be taken into serious consideration:

 Traditional essence of the village should be retained.

 Infrastructural development should be on the lines of providing amenities without disturbing the original setup.

 The effort is self-sustaining once the project stage is over.

 There is maximum local participation.

 The support and promotion of handicrafts and local art should be based on a business module to ensure economic viability for the artisans, local performers, etc.